OUR STORY

For 25 years Fair Dinkum Dog Coats have been keeping best mates from all over the world comfortable, warm and dry in our range of Oilskin / Waxed Cotton dog coats.

With many reports of 15 yo coats still in use we are proud to say we provide a product that will stand the test of time.

Originally a wholesale business supplying the pet shops of Australia, Fair Dinkum Dogs now sell direct through www.fairdinkumdogs.com.au

Our HISTORY

1993 - 2000: 

Fair Dinkum Dog Coats is born.

Previous Owners Marianne and Jill

2000 - 2006:

Fair Dinkum Dog Coats is supplying 20 Pet Shops around Australia.

Previous Owner - Ima Lorimer

2006 - 2012:

Fair Dinkum Dog Coats supplies 28 Pet Shops around Australia before solely selling direct to the customer.

Current Owner - Elise Brown (nee Anderson)

2012 - to date:

Updated branding, website and sales portals through FB, Instagram and google.

Custom made coats available

Current Owner - Elise Brown (nee Anderson)

Young Entrepreneur - mumpreneur

People are often surprised to hear that I bought Fair Dinkum Dog Coats, my first business, at the age of nineteen.

Straight up, I have to thank the previous owner Ima Lorimer and my family for their support. I will be forever grateful.

Castlemaine in Central Victoria Australia is my home town and it will come as no surprise to you that I love animals.

We are a family that has never been without a couple of best mates by our side and horses to take out and enjoy our Australian bush.

That’s just part of our lifestyle.

Surrounded by family businesses and a mother who promotes and mentors rural entrepreneurship worldwide - kerryanderson.com.au  it was no big stretch for me to head down this path at a young age.

Fair Dinkum Dogs has been a wonderful opportunity.

The original owners and I are so proud to see how far the brand has come. We get regular reports of Fair Dinkum dog coats still in use 15 years after purchase which is music to our ears.

The Fair Dinkum Dogs brand has always been about producing quality, durable Australian products.

There has been some real highlights in my years with the business …

2008: Ita Buttrose introduced me to an audience of

500 people whilst announcing she would give FD free advertising in her then magazine ‘Bark’.

2010: We won the Regional Achievers award: Trade and Career award

2011: Invitation to meet the Queen at Government house

2019: One of 100 Australian businesses selected under the Digital Champions Grant

During our trip to Sydney Facebook Headquarters we were selected to be one of the 30 Australian Businesses to be promoted in the Facebook Gift Guide.

With a brand name over 25 years Fair Dinkum Dogs has made coats for all different breeds, shapes and sizes.

Due to popular demand we now offer optional extras such as pockets, reflective strips, lining choice or harness hole.

We have hit the ground running in 2020 by improving our website and announcing $2 from every coat sold will go to supporting the wonderful work of the Mount Alexander Animal Welfare group.

 Thank you for supporting this proud rural Australian business